NADOWS - IT Services, Business Solutions, Outsourcing,

Too slow to load. Many web pages are too large or contain large, slow to load, graphics. If a web page takes more then about 30 seconds to load most people will loose interest and surf on. They never hang around long enough to see your wonderful creation.

Too much animation, sounds and other gimmicks. Many pages are way too busy. They are a mess of flashing, winking, rotating, graphics and weird sounds or music. They look like a circus. This is OK if you are in fact a circus, but for most, it detracts from the main purpose of the web page.

Dark background and mismatched colors. Dark or busy backgrounds can make the text hard to read. You may see the colors properly on your monitor, but another's video may display the background much darker. A web page developer must check his creation on multiple computers to insure it looks good on all. Mismatched colors may grate on some visitor's nerves. Remember, you are creating a web page for your visitors, not you.

Wrong fonts and sizes. Some font styles and sizes are inappropriate for web pages. For instance, Old English, when used sparingly and large enough can be pleasing, but too much or too small makes for a hard to read page. If the page is hard to read your visitors will leave.

Too crowded, confusing layout. Keep your layout simple and easy to follow. Don't try to do too much on one page. Make several simple pages behind the first page.

Inconsistant pages. All your pages should have a common look and feel. Having wildly different colors, layouts, fonts, etc from one page to the next will look like a hodgepodge. Keep a common logo, layout and look and feel on all your pages.

No Give-Backs, no reason for a revisit. Commonly called "Give-Backs", this allows you to show your expertise and give back something of value to your visitors. Your visitors are much more likely to save and revisit your web site if you offer them some valuable information or links. For instance, if you are selling real estate, have an area where you offer your visitors hints on how to make your home subconsciously more attractive, like the smell of baking bread, etc. Think about a news section that is kept current with news and topics of interest to your potential customers. These kinds of features promote revisits.

Unclear subject matter. Make sure your web page is very clear about the subject matter. Many pages require a substantial amount of reading before a visitor fully understands what the main topic of the page is all about. If they don't know what your are selling, they won't buy it!

Lack of Meta-Tags. Meta-Tags are invisible words and phrases, imbedded in your pages, that tell search engines how to index your page so it can more easily be found. With the proper application of meta-tags your web page may come up in the first few returns of a search engine. Having your web page listed as the ten thousandth one in a search engine will get you no visitors, having your page in the top five or ten can get you lots of visitors.